women in mind
Branding, packaging, website and art direction for WIM - Women In Mind.
WIM is a fashion and lifestyle brand that offers women products and services that delight the senses and enrich the soul. Through its calm colour palette, delicate curves, elegant typography and inspiring copy, the identity reflects the core values of the brand: providing space, time, and thought, for those whose personal space, free time and private thoughts are so often crowded by the demands of a demanding world.
Creative Direction: Studio NinetyOne
Models Shots: Victor Rakosnik