Woodbridge Bespoke
Woodbridge Bespoke make high-quality kitchens, cabinets, and architectural joinery from their workshops in rural England. They work closely with architects, interior designers and private clients to design, manufacture and fit from conception to conclusion. When we were approached, Woodbridge lacked confidence and were struggling to reassure the ambitious and discerning eye of potential clients. They could definitely deliver the goods but their positioning and brand just didn't carry the message.
Our approach was to focus on balancing their high craft and heritage-focused approach with their solid and trusted production processes. We knew that this would be reassuring to architects and interior designers who were themselves under huge pressure to deliver. They needed to be in good hands.
Typography for the logo has been crafted with letter forms that slot together like maker's joints and the layouts are a group of carefully put together boxes that fill and fit the space on a page or screen, much like the bespoke fitting cabinetry that the company is known for. A new set of art-directed images give a behind-the-scenes look into the workshop and the quality products that they produce.
