Club Voyages

Club Voyages are the creators of bespoke holidays for the naturally curious traveller. They celebrate those ephemeral, special moments of true travel and curate itineraries that enable clients to fully experience the cultural richness and depth of a place. 

The brand needed to convey this combination of highly considered local knowledge with the emotional and analogue feel of a truly timeless and immersive trip. A trusted and understanding concierge service that encourages new discoveries whilst also being nostalgic and familiar for its refined, worldly client base. Club Voyages customers feel properly ‘looked after’, like they do at a superb hotel or restaurant. Clients are understood and indulged whilst discovering something new and wonderful. 

Services:

Branding

Website

Marketing material

Social media

Credits:

Illustration: Collaboration with Clara Jonas

Website:

www.clubvoyages.uk

The identity and art direction is colourful, human, generous and bright - full of character and positive feeling thanks to the layering of its main assets: the stripe pattern, the detailed logo icon and rich typefaces. The experience is escapist as soon as you engage and start to plan your journey, well before you pack your bags and walk out of your front door.

The unpacking of an icon

The Club Voyages illustrated icon is filled with symbolism. The base composition combines the fine dining waiter's cloche (silver service, anticipation, refinement, quality and surprise) with a classic bell boys trolly associated with grand hotels and effortless travel. Both embodying exemplary service and old world style. The inclusion of the Club Voyages ‘CV’ monogram speaks of bespoke tailoring and highly personalised service. The jungle foliage and bird of paradise add an unexpected, whimsical and exotic edge ... a suggestion of what might be to come.

Above: Inspiration moodboard