London Apothecary

Anatomē is the latest success story by Brendan Murdock, founder of Murdock London and restaurant Cru. Using an expert team of aromacologists and nutritionists, Anatomē combines the very best of nature and science to restore calm to our lives. A modern apothecary for well-being in the modern world.


The identity system is a modern take on the graphic language of traditional apothecary and medicine packaging. To clearly differentiate the product range, we introduced coloured illustrations, which reflect not only the mood but also the benefits each individual product brings to a user. Technical elements were also added to anchor the identity in a scientific space.


The result is an aspirational and desirable lifestyle brand that balances the worlds of art, science and medicine. 


After an initial online launch, the brand has gone from strength to strength. With press in all the biggest lifestyle publications, there are now stores across London in prime locations such as Marylebone, Shoreditch, Covent Garden, Islington, Liberty, and Belgravia.  





Interior Graphics




Photography credits:

In-store photography ©Anatome

Studio photograhy by Rochowski Studio