The word Yari is Japanese for a traditional spear. The Yari Club is a modern yakitori restaurant where skewers (spears) are cooked on an automatic grilling machine and finished on coals. The focus of the brand is on modern city life, always on the move, energetic and fast. Time is short, less is more. Like the food it sells the Yari Club brand is quick to understand and consume.

The brand, like the grilling machine, is efficient and organised in its aesthetic. It is about speed and modernity. Simple nods to the history of Yakitori and traditional Japan run through the minimalist interior and black and white colour palette. Menu items are illustrated in a style that pays homage to Japans anime culture.

Confident, friendly and full of positive energy.