



The Ami Collection
Bringing Legacy to life
CREATIVE DIRECTION
Bringing Legacy to life
SERVICES
Branding
Art direction
Web design
Editorial design
The Ami Collection is a private archiving, curation and documenting house. They create the finest personalised books, objects and experiences that preserve, connect, celebrate and inspire.
By archiving and showcasing, The Ami Collection helps ultra-high-net-worth individuals create legacy. They allow individuals and companies stay in the lime light and leave a lasting impression for the future. Their exquisitely crafted books and discrete digital archives bring joy by evoking memories and by encapsulating truly special moments. The precious and important are protected. Status and position, for both individuals, families and brands are reaffirmed and strengthened.
The Ami Collection's branding portrays these compelling ideas of legacy with the aesthetics and level of services associated with the lifestyles of the ultra rich and world famous. Sitting alongside the common language and high aesthetic of couture fashion, fine art, luxury heritage goods and hospitality, the new brand appears as ‘one of us’ to their discerning clients. A brand who can be trusted, fit in, inspire, compel and put at ease by BRINGING LEGACY TO LIFE.
The Ami Collection
Bringing Legacy to life

















