WIM launches first pop-up on Redchurch Street in Shoreditch, London.
Client news — 18.08.21
The pop-up opening coincided with the launch of the companies first signature line of products. This marks the start of WIM's fragrances, garments and services that will bolster the brand as it grows within the market.
Pop-up detail
After a successful collaboration creating the identity for WIM, we were once again approached by founder Wasma Mansour to design all packaging and marketing material for WIM's debut fragrance line. We were also tasked to art direct lifestyle and product photography for the two launch fragrances; London Fields and Harlem Rose.
It was really nice seeing WIM's product seating nicely in this calm and refreshing pop-up space alongside great brands.
